Poof Apparel was established back in 2000 when a void in the JUNIOR APPAREL INDUSTRY was noticed. POOF is dedicated to the retailer, and by that, it means we listen to their needs, and provide a constant flow of new, and trendy merchandise that the customer can afford and can be proud to own. Our girl is hip and has flair – she recognizes looks from all over of the world; St.Tropez, California, Japan and more. The POOF girl is in tune with the times; from music to fashion, to art and culture; from movies to TV, to the environment and the economy – the POOF girl knows what’s happening.