About us

Year 2000……POOF began its legacy.

Team POOF is comprised of super talented merchants devoted to infusing our lifestyle brand into every woman’s “everyday essentials”.

Poof Apparel searches the world to serve up the freshest looks. Our laidback style takes inspiration from the beaches of LA to the city streets of NY. We strive to create the most wanted items- uniquely styled to be today’s woman “go to faves” forever. POOF distributes to specialty clothing boutiques and top department stores globally.